Email marketing is probably the oldest digital marketing method that is still in use. Even though predictions regarding it getting replaced or fading away were made years ago, it is still considered the most effective digital marketing technique. According to research analysis, marketers will likely get an average ROI (Return on Investment) of $40 for every dollar they spend on email marketing.
It has been observed that around 80% of overall SMBs rely on email marketing for customer acquisition and retention. Research analysis also shows that 49% of average consumers would like to hear about promotions offered by their favorite brands through emails. Considering the consistent effectiveness of email marketing techniques, around 37% of brands are increasing their budgets for email marketing.
A significant number of marketers report a considerable increase in email engagement over the past year. Considering all these facts and figures, it is pretty clear that email marketing is a perfect channel to help businesses enhance brand awareness and user engagement. Moreover, email marketing techniques can effectively help them make significant consumer acquisitions and maintain retention.
It is worth mentioning that engaging and highly optimized content plays a key role in making any email marketing campaign successful. Failure to optimize content for email marketing campaigns would lead to unachieved objectives. Hence, it is necessary to learn a few tips that can help you optimize your content for an email marketing campaign. Reading this article can help you greatly.
Further details are given below.
Ensure a Compelling Subject Line
A subject line is as important to marketing emails as titles are to blog posts. You must come up with a compelling subject line capable of grabbing the attention of the recipients at once to make them feel urged to open the email and read its content. A subject line is perhaps the most important element of the message you want to send to recipients through your marketing emails. The subject line should clearly reflect the purpose of the email and give recipients an idea of the message it features.
You need to ensure that the subject line you choose for your email is neither too short nor too long. It should feature 10 words at most. Moreover, you can make your subject line more compelling by personalizing it or adding a feeling of urgency to convince recipients to open it. You need to make it clear, specific, and to the point. Lastly, ensure your email’s subject line doesn’t feature any trigger words that may make email service providers classify your email as spam.
Personalize Your Emails
Your marketing emails should reflect that you give importance to your consumers or subscribers. It is only possible when you add a touch of personalization to the emails you send to your subscribers. Most subscribers want relevant content through emails they receive from their favorite brands. They won’t spare a second to mark emails as spam if they find emails irrelevant. You have to show that you know a lot about them.
While adding the first name of recipients as a part of the salutation is a good idea, you have to go far beyond the first name to make your emails relevant to them. For instance, you can discuss the product they saw on your website and offer them a discounted price. Moreover, you can use email segmentation to send relevant content to your subscribers via email. Doing so will help you show that you care about them and want to add value to their lives.
Ensure Quality Content
You can’t overlook the importance of quality content. Recipients who take time to open your emails and read your content want to see a clear message that is valuable for them. However, if they are having trouble reading or understanding it, your entire email marketing campaign will fail to deliver the desired results. Hence, after articulating the body of your email copy, spend significant time proofreading it and rectifying its mistakes.
A better way to quickly identify grammar mistakes in your content and rectify them is to use an advanced grammar checker. You can easily find a highly efficient grammar checker online, like the one available on www.grammarchecker.com. It is a perfect tool to quickly identify and rectify grammar, punctuation, and spelling mistakes. Using a grammar checker will help you ensure easily readable content that will help recipients understand your message better.
While many research stats show that marketing emails featuring full-text messages tend to perform better, we think otherwise. Recipients don’t always have time to read the entire message you have sent them through email. They may open your email but give up the idea of reading the entire message if it is a bit lengthy. Hence, you need to give them an idea of the relevance of the message and the purpose behind sending an email.
An image can perfectly help recipients get an idea of the relevance of the email. For instance, if you offer a discount on a specific product, you can add a picture with a hint about the discount. Such an image will quickly help them understand the purpose of the email, and they will feel urged to read the entire message. However, make sure you use specifically articulated images instead of stock snaps. Additionally, use the recommended image format for this purpose.
Make Your Content Engaging
We don’t want you to make your email look like a decorated content piece with the use of fancy typography. Simple 14-px San Serif content would do the trick. However, just like images, you need to highlight the important sections of your message through rich text. Use italics, bold text, or bullets where needed to help users figure out what part of the content needs their proper attention. Doing so will help you generate a higher click-through rate. Use your storytelling skills to engage recipients.
Build a story that revolves around the product you want to promote. Just make sure that the story you tell recipients is relevant to them. Put yourself in their shoes, and try to understand what they want from you and the product you are promoting. After identifying the requirements of your consumers, build a story that relates to them and relate your CTA (call to action) to it. Make sure you use rich text to highlight the CTAs in your marketing email. You will surely witness a significant success.
Email marketing is a highly effective technique to engage customers and build a trusted relationship with them. The majority of SMBs use it as their primary channel for the acquisition and retention of customers. However, you need to optimize content for email marketing campaigns to get the most out of them. We have discussed a few highly effective tips above to help you make it possible.
Following these tips will help you make your email marketing campaigns highly successful. Hopefully, the takeaways from this article will help you grow your business significantly. We wish you luck with your upcoming email marketing campaigns!